On behalf of a group of international press, we have specified how the identification and authentication of subscribers and members of the press sites should be structured and conducted, to allow for a cross-media approach encompassing all Securities and sites owned by our client.
Our intervention has also included a thorough reflection on how the migration to the new platform should be provided, in order to maximize the chances that they receive the support of end users.
We accompanied a watch manufacturer in conceptualizing and launching its e-commerce platform.
Initiated by a workshop involving the CEO and executives of the company, our intervention has helped to clarify the risks, threats, and opportunities related to the launch of a luxury e-commerce, defining market priorities to target, to identify the best promotion strategy, and resolve legal and logistical issues raised by the execution of the contract of online sales.
We helped a start-up offering a disruptive and innovative application in the mobile telephone field in identifying and segmenting its target audiences.
Based on a psychosocial approach analyzing the behavior of different profiles likely to subscribe to the services of our client, our intervention has resulted in the production of a comprehensive marketing plan that adapted to the needs of different target audiences identified.
This Is Our Greatest Strength
Better use of the Internet for all of your marketing
Recommendations of strategic figures and operational support to achieve the expected results
A team of experts trained in different areas (marketing, law, engineering, physics, psychology), who will provide advice for your strategy
The organization and running of workshops in your business in order to ensure the support and participation of the people involved in implementing your strategic projects
Verbatim
«The high level of expertise of IC-Agency and their innovative method of lateral thinking has enabled us to refine the business model of Zong (platform monetization of content via sms). By harnessing part of the marketing strategy suggested by IC-Agency, we already gained several thousand customers only 2 months after launch..»
David Marcus, Echovox Founder & CEO
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