Brand names are victims of many forms of abuse on the Internet, the first and foremost being the diversion of traffic in search engines.
This practice involves placing of contextual advertising in the search engines using the name of your brand or your products in order to; steal your prospects, get them to buy competing products or replicas, or to provide false information regarding your products and services.
IC-Agency has developed BrandSweeper, an exclusive tool that:
Protects your brand in the search engines
Monitors all keywords related to your brand to identify those who are seeking to hijack your traffic
Manages your authorized resellers who want to use your brand name for their own campaigns.
This Is Our Greatest Strength
The convergence of all of your prospects on your site
Get the maximum benefit of your marketing and reputation
A safe and clean image
Increased visibility in the search engines
Maximizing the return on investment of your campaigns sponsored links
«We have succeeded in protecting the brand Nespresso in Google, while defining a policy of regulation that enables us to allow only our authorized distributors to purchase the keywords associated with our brand ...»
Frédéric Lévy, Nespresso e-Business Manager, International Marketing Department
