Press release

Nespresso renews its confidence in IC-Agency for the brand’s international search engine strategy

The act of “googling” has become an integral part of Internet user behavior. Faced with a veritable sea of published web pages (more than 18 billion referenced by Google), it is not imaginable for a serious company to conduct business without attracting prospects via Google. Consequently, it is imperative for companies to protect their brand name and reputation online. As many have experienced, Internet can sometimes be a major threat to a company’s brand, top management, products and, inevitably, its revenues.

As for Nespresso, whose site generates 38% of the brand’s total sales, e-commerce has significant strategic importance. The secret behind their sales success rests in IC-Agency’s search engine marketing strategy for the brand, which places Nespresso consistently at the top of the major search engine’s rankings.

“Our objective is not only to be easily found by those searching for us, but to present our products to those who are unaware of their existence or simply unfamiliar with them.  Search engine marketing is perfect for that”, indicates Frédéric Levy of Nespresso’s International Marketing department. He adds, “That’s why we have once again mandated our annual search engine strategy to IC-Agency”.

Flavio Quaranta, Managing Partner at IC-Agency, points out, “It’s in a company’s best interest to invest in search engine marketing, because it guarantees excellent targeted visibility that is radically different from the interruptive effect generated by classical advertising methods.  It’s a real opportunity to acquire new customers.”

Based on detailed analysis of demand captured by their innovative Traffic Management tools, IC-Agency proposes an entirely integrated strategy that fully exploits the opportunities available in organic search marketing. In turn, this strategy protects the brand by preventing other market players from buying its clients’ brand names through Adwords campaigns, or by monitoring CPC fraud.